INDIA
The rapid growth of personal care products specifically for Men in India has been an area of great opportunity. This change in culture where Indian Men have inherently used products bought by their Mothers or Wives is now in the past. The Indian male audience accepts they have skincare needs which are different to women and so require specific products and are happy to experiment.
The recent launch of He Magic Duo demonstrates the playful nature of the brand whilst offering great value of 2 fragrances in a single pack uniquely designed, practical and fully functional. The label and carton design were inspired by retro '70's club culture which was in-trend.
Our brief was the creation of brand packaging for He Advanced Grooming, positioned for interesting Men. The brand proposition 'be Interesting' is reflective of the aspirations of all individuals despite their personality or status.
The packaging design created is abstract visual statements of the individual variants, these are further brought alive by the use of alternative treatment in the use of structural design, substrates and printed effects.